Certified Brand Management Professional

CBMP
21
Jul
249 $

Certified Brand Management Professional covers the roles and responsibilities of brand management, the key organizational interfaces, and the use of the classical marketing “Ps” to strengthen your brand. You will explore the different levels of your brand (e.g., elements, attributes, personality and core values), and how each plays an important role in developing and maintaining strong relationships with your customers. The program will provide insights into achieving the ultimate payoff by maximizing brand equity and brand value.

The program will cover areas that include:

  • Benefits of the brand to the brand-holder and the customer
  • Trends in the relationship between customers and brands
  • How brand management fits into the company
  • The key organisational interfaces
  • The components of the brand identity
  • Core values
  • Brand personality, attributes and elements
  • Positioning your brand
  • The marketing P’s and how each influences the brand/customer relationship
  • Customer touch points and the customer journey
  • Integrated marketing communications
  • Measuring and optimizing brand equity
  • Brand architecture and the brand portfolio
  • Developing and maintaining the brand

How you will benefit

By the end of the program, participants will be able to:

  • Ensure the success of organization, product or service through careful attention to brand imperatives.
  • Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
  • Build a fully aligned, brand-focused operation.
  • Measure brand equity, track it and maximize it.
  • Master the branding process and conduct a full brand audit.
  • Avoid the dangers and pitfalls of ignoring the laws of branding.

Who should be eligible ?

All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company and for final year students in marketing or related fiels

Set yourself apart from the crowd with proven human resource management capabilities

How to complete the CHRP Exam ?

  • Step 1 Registration. First, purchase your program with any popular credit card like visa, mastercard…through Paypal or use mobile money and other local payment gateways available on our site. But if you prefer to proceed with international money transfer…. just email us at certification@experteduc.org and our team will gladly assist you.
  • Step 2 Study. You may study independently as all the materials are available online for you to study. Alternatively, our accredited training partners are available to see you through the certification process.
  • Step 3 Exam. Once your preparation is complete, You will take online the computer-based MCQ exam. The exam is available on demand throughout the year.

What is the exam like?

The exam is based upon the courseware that is provided along with the certification. If you have gone through the courseware properly you should not have a problem clearing the exam.

24 x 7 access to the ExpertEduc Online CBMP Course

What Is the Exam Format & Length?

  • Format: Multiple choice
  • Questions: 100
  • Language: English/French
  • Pass Score: 65 %
  • Duration: 120 minutes maximum
  • Open book: No
  • Delivery: This examination is available Online
  • Recertification after 3 years

How to get a CBMP Certification

The easiest and fastest way to get a CBMP certification to enhance your career as a brand management Professional

5 simple steps to get and maintain a CBMP Certification

1.
Purchase an All Access Pass
Our All Access Pass provides access to the online exam and everything you need to prepare for the exam.
2.
Prepare for the CBMP exam
You can prepare for the CBMP exam via self-study or by attending an in person training course delivered by one of our authorized partners. We have a number of options available to fit every need.
3.
Take the exam … and pass it!
Access the online exam anywhere and anytime. You are able to retake the exam as many times as you need to pass it. The exam is “close book” which means that you are not allowed to use Google and other resources while taking the exam.
4.
Maintain your certification
After 3 years, maintain the status of your certification by remaining a member of ExpertEduc and / or by proving that you have continued professional development in the field.

Here’s what the USD 249 includes
• Access to premium online resources
• All preparation materials you need to get CBMP certified
• An online CBMP certification exam
• A digital premium CBMP online certificate

Course Content

Total learning: 22 lessons / 1 quiz Time: 10 weeks

Instructor

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249 $

Includes

  • 46 hours on-demand video
  • 16 Articles
  • 39 Supplemental Resources
  • Full lifetime access
  • Language: English
  • Certificate of Completion

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